Creating the narrative and media for “Black Detroiters”
The strategy targeted local media and press outlets that highlight and share the stories and news of community news and stories. There was also a focus on pitching news worthy stories and events hosted by PATM and affiliates that take place in Detroit.
The campaign was focused on the following pillars:
First Independence Bank #BankBlack Challenge
FOREX virtual webinar/workshop
Inception mental health gym field trip
Learning on Black Terms Round Table
Working alongside our client’s fellows and our videography team, we sought to tell the story and own the narrative of the Black Detroiters. Based on our target audience, see examples that were utilized via social media for the campaign.
Video 1 | Excellence Is Our Birthright
Video 2 | To Be Black In Detroit
Video 3 | Detroit Is Us
Media Coverage:
CBS Detroit: https://detroit.cbslocal.com/2020/09/22/detroit-is-us-campaign-looks-to-amplify-black-voices/
Michigan Chronicle: https://issuu.com/michronicle/docs/mc_digital_9.23.2020/2
Detroit Free Press: https://www.freep.com/story/news/local/2020/09/28/bank-offers-deal-100-checking-accounts-help-build-black-wealth/3508818001/
Our team forged in-kind relationships, programming and events to create spaces and education for the target audience.
