BRIDGING GAPS WITH DIVERSE PERSPECTIVE
Bridging racial / cultural, generational and geographical gaps.
Identifying and address blind spots, warn of risks / barriers and minimize negative brand impact.
Finding the lessons and opportunities in the failure of others so you wont make the same mistakes.
Push for diverse representation — beyond race and gender — from top to bottom.
Carelessness in vetting communications and marketing initiatives is an expensive error—racking up losses in tainted brand value & image, fleeting customer loyalty, wasted resources, diminished sales, prospective business and lucrative partner & sponsorships for both corporate and personal brands. Adequate perspective is a cost savings measure.
By 2035, Americans age 65 and older are forecast to outnumber kids for the first time. 
From July, 1 2016 to July 1, 2017, the Hispanic population increased 2.1% to 58.9 million, and made up 18.1% of the nation’s total population in 2017. 
Mothers were the sole or primary breadwinner in a record 40% of all households with children as of 2011. 
From July, 1 2016 to July 1, 2017, black or African-American population increased 1.2% to 47.4 million. 
From July, 1 2016 to July 1, 2017, the Asian population, the fastest-growing racial group in the nation, increased 3.1% to 22.2 million. Their increase is primarily due to net migration. 
In 2016, a record 64 million people, or 20% of the U.S. population, lived with multiple generations under one roof. 
As a group, the population in rural counties grew 3% since 2000, less than their 8% growth in the 1990s. Urban county population rose 13% since 2000 and the population in suburban and small metro counties went up 16%. 
87% of adults over the age of 65 get their news from television compared to only 16% of Americans age 18-29. 
36% of Americans age 18-29, get news there often, topping news websites, TV (16%), radio (13%) and print (2%). 
Work with 2050 Partners to help you and your colleagues navigate a changing market and landscape.
1. Older People Projected to Outnumber Children for First Time in U.S. History [ US Census ]
2. How U.S. Demographics Are Changing: America Got Less White, Older, and More Urban Last Year [ Fortune / US Census ]
3. Demographic and economic trends in urban, suburban and rural communities [ Pew Research ]
4. Breadwinner Moms [Pew Research]
5. Social media outpaces print newspapers in the U.S. as a news source [ Pew Research ]