Overlooking cultural meaning in communications and marketing initiatives is an expensive error—racking up losses in tainted brand value & image, fleeting customer loyalty, wasted resources, diminished sales, prospective business and lucrative partner & sponsorships for both corporate and personal brands. Adequate perspective is a cost savings measure.
By 2035, Americans age 65 and older are forecast to outnumber kids for the first time. 
From July, 1 2016 to July 1, 2017, the Hispanic population increased 2.1% to 58.9 million, and made up 18.1% of the nation’s total population in 2017. 
From July, 1 2016 to July 1, 2017, black or African-American population increased 1.2% to 47.4 million. 
Mothers were the sole or primary breadwinner in a record 40% of all households with children as of 2011. 
From July, 1 2016 to July 1, 2017, the Asian population, the fastest-growing racial group in the nation, increased 3.1% to 22.2 million. Their increase is primarily due to net migration. 
In 2016, a record 64 million people, or 20% of the U.S. population, lived with multiple generations under one roof. 
As a group, the population in rural counties grew 3% since 2000, less than their 8% growth in the 1990s. Urban county population rose 13% since 2000 and the population in suburban and small metro counties went up 16%. 
87% of adults over the age of 65 get their news from television compared to only 16% of Americans age 18-29. 
36% of Americans age 18-29, get news there often, topping news websites, TV (16%), radio (13%) and print (2%). 
Hire or Partner with 2050 Partners Inc. We can help you, your company or city navigate dynamics of a changing world.
1. Older People Projected to Outnumber Children for First Time in U.S. History [ US Census ]
2. How U.S. Demographics Are Changing: America Got Less White, Older, and More Urban Last Year [ Fortune / US Census ]
3. Demographic and economic trends in urban, suburban and rural communities [ Pew Research ]
4. Breadwinner Moms [Pew Research]
5. Social media outpaces print newspapers in the U.S. as a news source [ Pew Research ]
Read more about how Chandler Park Academy students conducted an experiment on tomato seed germination as part of the Student Spaceflight Experiments Program.
Understand the stories behind the data and how we see the world at 2050 Partners Inc. Welcome to the future of diversity, equity, and inclusion.
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