Engagement Type : 
Public Relations
duration : 
4 weeks

Detroit City Football Club

Promotion and launch of the Black Star Initiative

summary

Secure media coverage for the launch of the Black Star Initiative

01
overview

Our team supported the Detroit City Football Club's launch of the Black Star Initiative, an initiative to help accelerate the growth of soccer in the Black American Community.

02
approach

Tell the story of exposure and soccer beyond the lense of sports, and that of lifestyle and community engagement.

03
results
5.28M
Oline Veiwership
38.1K
Estimated Coverage Views