Case study
The Women’s March Convention
Type : 
Our Projects
goal : 
Increase Event Attendance
duration : 
6 weeks
summary

Serving as the agency of record for the Women’s March Convention, held in Detroit

01
overview

Served as the local Agency of Record for the Women’s March Convention, held in Detroit—including facilitation/hosting of regular meetings with organizers; oversight of social media efforts; pitching local, regional and national media; co-managing the credentialing process; and providing day-of support for media.

02
approach

Community Engagement, Media Relations (local), Event Production (Ain't I A Woman Luncheon)

03
results

Press Coverage:

CNN

The Washington Post

Vice on TV

Crain's Detroit

The Michigan Daily

5k+
Event Attendees
04
conclusion
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